The importance of having a website is vital for companies nowadays, but often an impressive graphic design is combined with texts of poor quality. While we are all able to judge according to our aesthetic standards the way in which a website is graphically presented, understanding the effectiveness of a text in a certain language requires specific knowledge. Sometimes the fact that user simply understands the meaning of a text is enough.
Sometimes, when the goal is to convey a complex concept, the stylistic aspect should also be taken into consideration. This is the approach adopted by Context.